Inspiration for an Industry
IMAGE, now in its thirteenth year of publication, is more than just a
styles catalogue. It is a locally produced volume of exceptional
quality which showcases the very best creative work from top
South African and international hairdressers.
IMAGE provides inspiration to salon owners, stylists and
clients, both locally
and abroad. The first edition of IMAGE was launched in 1997.
It created an immediate storm of interest in the industry.
Each new volume is eagerly awaited by the many stylists
who use it in the salon on a
daily basis to tempt, inspire and encourage their clients.

Editorial content
IMAGE 2010 will include short styles, long styles, up styles,
wedding styles, men's styles, over the top styles and dramatic
avant garde work.
It reflects the latest trends and fashions in commercial
and directional hairdressing.
It includes themed shoots and the stunning work
of stylists in the industry. The volume is presented in a simple,
elegant manner and printed on glossy, top-quality paper that
will stand up to constant use and handling in a salon situation.

Frequency
IMAGE is an annual catalogue published in the beginning of
each year.

Circulation
IMAGE is well advertised in the SOUTH AFRICAN
HAIRDRESSERS JOURNAL in the months leading up
to its publication. The national distribution is by direct mail,
as well as through various appointed distributors
around the country.
IMAGE has a minimum shelf life of one year however
most salons keep the complete collection on hand for
clients.
If we consider that each salon in South Africa shows
this catalogue to a minimum of 4 clients a month,
the catalogue's readership exceeds 200 000.